For Microsoft 365 teams that take bookings on their website
A booking widget that looks like your website, conversion tracking for GA4, Google Ads and Meta, and the ad source of every booking written into Microsoft Bookings. No Microsoft sign-in, no admin consent.
Free plan · no card · works with the Microsoft 365 you already pay for
Classic · Month calendar beside the day's times — the layout visitors already know.
The real widget on a fictional clinic. Book a time to watch the events arrive; nothing reaches a real calendar.
Complements, never replaces
Nothing moves out of Microsoft 365. BookingsXP sits in front of your Bookings page, on your website, and fills the gaps around it.
Your system of record does not move.
What Bookings has never had.
What you get
01 · Widget
Paste your public Bookings link. No Microsoft sign-in, no admin consent, no Graph permissions to approve.
02 · Tracking & attribution
The widget runs on your page, so your own tags see every step, and the source travels into Microsoft Bookings with the booking.
03 · Data & webhooks
Off by default: BookingsXP keeps anonymous funnel counts and no names or emails. Switch on “Store bookings” per widget when you need more.
Tracking & attribution
Microsoft Bookings has no analytics setting and no way to add your tags. The Microsoft Q&A thread asking for it has more than 70 people with the same question and has been unanswered since 2020. The widget closes that gap in two places.
Booking funnel
Unique visits reaching each step.
3.9% of visits that saw the widget booked. Largest drop: Started details to booked (−62%).
Channels
GA4-style default channel grouping.
| Channel | Views | Bookings | Conv. |
|---|---|---|---|
| Paid search | 1,642 | 78 | 4.8% |
| Organic search | 1,318 | 52 | 3.9% |
| Direct | 824 | 29 | 3.5% |
| Paid social | 486 | 9 | 1.9% |
| 212 | 11 | 5.2% | |
| Referral | 198 | 5 | 2.5% |
| Organic social | 132 | 3 | 2.3% |
Campaigns
From utm_campaign.
| Campaign | Views | Bookings | Conv. |
|---|---|---|---|
| spring-physio | 1,106 | 58 | 5.2% |
| brand | 536 | 20 | 3.7% |
| october-newsletter | 212 | 11 | 5.2% |
| retargeting-q3 | 486 | 9 | 1.9% |
Devices
| Device | Views | Bookings | Conv. |
|---|---|---|---|
| Mobile | 2,934 | 101 | 3.4% |
| Desktop | 1,702 | 80 | 4.7% |
| Tablet | 176 | 6 | 3.4% |
Pages
Where the widget was when people booked.
| Page | Views | Bookings | Conv. |
|---|---|---|---|
| /physio | 2,210 | 96 | 4.3% |
| /book | 1,380 | 58 | 4.2% |
| /massage | 804 | 22 | 2.7% |
| /contact | 418 | 11 | 2.6% |
When appointments land
Booked appointments by weekday and hour (America/New_York).
| 7:00 | 8:00 | 9:00 | 10:00 | 11:00 | 12:00 | 13:00 | 14:00 | 15:00 | 16:00 | 17:00 | 18:00 | 19:00 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sun | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | 0 | 2 | 4 | 5 | 4 | 3 | 3 | 4 | 3 | 3 | 4 | 3 | 0 |
| Tue | 0 | 3 | 5 | 6 | 4 | 3 | 3 | 4 | 4 | 3 | 5 | 4 | 0 |
| Wed | 0 | 2 | 4 | 5 | 4 | 2 | 3 | 3 | 3 | 3 | 4 | 3 | 0 |
| Thu | 0 | 2 | 4 | 4 | 3 | 2 | 3 | 3 | 3 | 2 | 4 | 3 | 0 |
| Fri | 0 | 2 | 3 | 4 | 3 | 2 | 2 | 2 | 2 | 1 | 0 | 0 | 0 |
| Sat | 0 | 0 | 3 | 4 | 4 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
The BookingsXP dashboard: views, bookings, funnel drop-off, channels, campaigns and missed demand. Sample data for a fictional clinic.
Initial assessment
Wed 14 Oct, 10:15–11:00Dr. Maya Chen
Notes
Left knee, running injury.
— Booked on your website · Ref BXP-7K3M9Q
Source: google / cpc · Campaign: spring-physio (Paid search)
Keyword: sports physio near me
First page: /physio?area=knee
Booked from: northwind.example/book
Referrer: google.com
Ad click: gclidWritten into the booking by BookingsXP. Microsoft Bookings keeps it with the appointment in Outlook, Teams and the Bookings app.
The same source, written into the booking inside Microsoft Bookings, so it shows on the appointment in Outlook. Illustrative.
How tracking & attribution workSet up
The public link from your Bookings page. BookingsXP reads services, staff and open times from it.
Seven layouts. Set your accent colour, light or dark, and which services to show.
A script tag and one element, or the WordPress plugin, or a React, Vue, Svelte or Astro component.
<script src="https://bookingsxp.com/embed/v1.js" async></script>
<bookingsxp-widget widget="w_8fk2m1qz"></bookingsxp-widget>Popup and floating buttons, prefill and thank-you redirects are attributes on the same element. Read the quickstart.
Try it with your linkIntegrations
Privacy
By default BookingsXP keeps anonymous funnel counts, not people. The booking goes to Microsoft; the name and email pass through to create it and are not kept.
Security & dataPricing
Free$0 forever
One widget with conversion events. No card, no time limit.
Pro$19 /month
For teams that run ads and want every booking attributed.
Business$49 /month
For agencies and multi-location teams running many calendars.
One widget, three templates, GA4 and Tag Manager events and the source of every booking in Microsoft Bookings. Free for as long as you like.